Nickel Free Fashion Sales on the Rise as Metal Allergy Hits a New High

Los Angeles, CA February 15, 2005 -— Nickel allergy, already the most common contact allergy in North America, is on the rise. Nickel, found in a wide array of common household objects like eyeglasses, jewelry, belt buckles, and watches, affects approximately 15% of the population. And each year, the population of nickel allergy sufferers seems to grow in size. Although the use of nickel in jewelry is banned in most of Europe, the United States still has no measure in place to prevent the use of nickel in objects that come into prolonged and intimate contact with the skin. And with nickel allergy affecting approximately 15% of the population, more and more folks with dermatitis are turning over every stone in search of the elusive nickel free belt or watch.

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